Monday, August 27, 2007

Sun changes NASDAQ stock symbol from SUNW to JAVA

In a strange marketing move, Sun Microsystems, Inc. (Public, NASDAQ:SUNW) has changed their ticker symbol to NASDAQ:JAVA. SUNW stood for "Stanford University Network Workstation".

Am I the only person who doesn’t feel this Java hype is right for Sun? They already have a Java Desktop System (that is little more than Gnome) and a Java Enterprise System that really isn’t about Java and so on. Besides, I find Java doesn’t have that great an overall image to begin with..

Also, it seems this was one of the reasons for the recent drop in stock value (the old SUNW is gone and there's a new symbol called "JAVA" that brokers don't know what to think of. Confusing investors is never a good idea...).